Email Newsletters

Business Reality: Email Newsletter Delivery and Economies of Scale

January 24, 2008

Recently, I’ve had a couple of clients express a desire to purchase/create their own email newsletter delivery software to run on their own hosting account. I’ve also had more than one client pass through my practice having pursued that path previously, with disastrous results. In college, I picked up a second major in economics because [...]

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Fast Track to Blog/Newsletter Launch

July 5, 2007

A blog + a newsletter are foundation building blocks for ANY BUSINESS that wants to use the internet to marketing or promote their business. I’ve already written a "primer" on newsletter basics. Once you have your blog launched with a sign up for your newsletter, it’s time to get to work getting people to sign [...]

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A Primer on Email Newsletters

July 4, 2007

This past week I’ve responded to a very similar question from FOUR different clients.  When I get asked ANY question more than once in a 7 day period, well it’s a sign that it’s an issue I need to address on my blog.  Here we go. The issue of newsletter mailing lists is a popular [...]

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