Marketing Magic

Your website is great – too bad your business sucks

January 14, 2011

This is the story of a locally owned business with a fabulous website.   The website “worked” – it brought a new potential customer into the store and the staff went to work to make sure that a potential new customer  left – never to return. Our story begins many years ago when  I purchased [...]

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Customer Reviews Set Consumer Expectations

June 7, 2010

Expectations of your business will literally shape the whole consumer experience for your customers.   This is nothing new. In my post, “Social Media – It’s a Moral Imperative” I wrote about how a movie’s marketing campaign painted an unrealistic expectation of being a comedy – and then delivered scenes of horrific violence and very little [...]

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Before you spend one penny on an AdWords campaign….

November 23, 2009

Before you spend one penny on an AdWords campaign – take a walk with me – a customer – through the whole “searching for a product or service” on the internet. Yesterday – my clothes dryer quit working.  While draping my clothes over the railing of the upstairs over look is an option, it’s not [...]

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Please don’t make me explain this to you…

March 25, 2009

Despite the fact that I am definitely NOT your typical LOGO channel viewer, I recently discovered the reality television series RuPaul’s Drag Race.  It’s Project Runway meets America’s Next Top Model except RuPaul is everything Tyra should EVER hope to aspire to be!  (meow!) I discovered the show at about the fourth episode and fortunately, [...]

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Small Business Marketing- The Yellow Page Directory’s Place in your Marketing Mix

December 19, 2008

The recent post “Does your small business need to invest in yellow page advertising?” a comment was left stating that “the internet is for browsing – the yellow pages are for buying. ” I’m sure that comment was left by someone who makes his or her living selling yellow page advertising.  It’s a GREAT line [...]

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Web Terms You Need to Know: Landing Pages

December 3, 2008

If you’re new to marketing via the web – or even if you’re not – you may not be familiar with the web marketing term of LANDING PAGES.  However, it’s a term you should know, love and even embrace because your landing page can make or break your web site management and marketing efforts. A [...]

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Strategic Marketing is like Planning a Trip

October 15, 2008

Creating a marketing strategy is like planning a trip.  You have to know where you are and where you’re going before you can even BEGIN making a plan. In my recent post Strategic Marketing Is Like Planning a Vacation, I wrote: The first step of creating your marketing strategy is deciding where you are and [...]

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Strategic Marketing: Using Deadlines and Discounts

October 11, 2008

Strategic marketing means promoting your products and services with a clear cut plan. Like most small business marketing consultants, I do a MUCH better job of doing this with my clients than I do in applying strategic marketing practices to my own stuff. If you didn’t know it before, you should learn this now; it’s [...]

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What is YOUR blog worth?

October 2, 2008

Darren Rowse of ProBlogger is getting inundated with the news of the 1 Man Blog Sells for $15 Million Dollars The question at the back of EVERY blogger’s mind when they hear news of a blog sale is, “I wonder how much MY blog would bring?” For John Wu, the sole author of Bankaholic the [...]

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Best Kept Internet Marketing Strategies Secrets

September 24, 2008

One of the best kept internet marketing strategies is cross promotion and one of the best ways to illustrate this best kept internet marketing strategy secret is to illustrate it  in a case study. The basics of cross promotion are really quite simple. First, you determine your target audience. In this case study, the company [...]

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