From the category archives:

Niche Marketing

Business Building Secret: People are actually pretty smart…

June 30, 2009

I think that Billy May’s great success as a pitchman lay in the fact that he truly believed that people are smart. I had only recently caught an episode of Discovery’s series “Pitchmen“.  The series followed the late legendary pitchman Billy Mays and his British counterpart Anthony Sullivan, giving viewers a “behind the scenes” look [...]

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Reach your customers before they start searching

November 28, 2008

One of the most important elements in web site management and marketing is to think strategically about what your customers are doing BEFORE they start searching for solutions to their problems. So often, business owners tend to  view the whole “web site management and marketing” game as just that – a game.  We engage in [...]

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Strategic Marketing Is Like Planning a Vacation

October 13, 2008

Strategic marketing is like planning a vacation and begins by creating a marketing strategy.   This may sound simple, but like most things creating a marketing strategy is easier said than done! Chasing marketing tactics without a marketing strategy in place is a waste of time and effort!  Part of Focus to Plan Your Business is [...]

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Best Kept Internet Marketing Strategies Secrets

September 24, 2008

One of the best kept internet marketing strategies is cross promotion and one of the best ways to illustrate this best kept internet marketing strategy secret is to illustrate it  in a case study. The basics of cross promotion are really quite simple. First, you determine your target audience. In this case study, the company [...]

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Blog Diagnostic Tool – Wordle: Graphic Illustration of Your Blog’s Content

July 7, 2008

One of the basics of internet marketing is to recognize that keywords play a huge role in internet branding. Use the right keywords, and your blog will find it’s target audience quite easily. Use the wrong keywords and you’ll be left wondering why more people aren’t reading your great blog posts. With that in mind, [...]

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Web Promotion Advice

June 2, 2008

Sometimes, when you’re trying to promote your website (be it a blog or a traditional website) it can feel like you’re in a tiny row boat being tossed about on a roaring sea. It’s easy to feel lost in the sea that is the internet. Website promotion via the web is a “natural” but to [...]

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What No One Ever Tells You About Blogging

May 19, 2008

Every where you turn, you’ll find people raving about blogging, with good reason. Blogs are easy to use communication tools… and businesses NEED to communicate with potential customers. So if you’re a business and you need to communicate to customers WHY they need to be doing business with you… you need a blog. However, while [...]

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Tangible Evidence: Your Blog Can Increase Your Profits

April 28, 2008

David Maister is an expert on the management of professional service firms. In his post Pricing Consulting Services he writes: Raintoday.com has just released a new study Fees and Pricing Benchmark Report: Consulting Industry 2008. 645 respondents in the consulting industry completed the survey. Among the findings: Firms that are well-known in their target markets [...]

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Is a Blog the Best Marketing Tool for Your Business?

April 15, 2008

There is an adage in advertising that says, “I know that half my advertising dollars are wasted – I just don’t know which half!” Several authors claim credit for this quote, but no matter what the origin, I can assure you the saying is wishful thinking. Not only is it possible that more half of [...]

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On the web, experience could be your worst enemy.

November 19, 2007

J. Paul Getty once said, “In times of rapid change, experience could be your worst enemy.” The other day, I was on the phone with a client when he told me, “I get complimented all the time on how “ahead of the curve” I am with my blog, but truth be told, I’m just following [...]

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