Building Trust with Blogs

Word of Mouth Marketing- Turns out what you don’t know CAN hurt you

September 29, 2008

Word of mouth marketing – it’s the holy grail for small business owners.  In the world of Web 2.0, word of mouth advertising is sometimes known as “viral marketing“. In any case, word of mouth advertising is where you rely on your satisfied customers to spread the word about your products or services. Word of [...]

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It’s Like Christmas in September: Building Trust Through Blogging

September 23, 2008

It’s like Christmas morning here today – except it’s the kind of Christmas morning where all your presents are from sadistic narcissists.  When spending the holidays with sadistic narcissistic relatives, you don’t make any sudden moves, you make sure not to take your eyes off of your valuables (or relatives) and most importantly, you don’t [...]

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Sex Sells – But You Already Knew That

July 25, 2008

Using sex to sell everything from beer to boats to men is nothing new. The television show Family Guy parodies this phenomenon by telling the story of Peter’s stone age ancestor who invented the wheel. Unfortunately, the caveman Peter can’t seem to sell his wheel until he strips his wife down to her undies and [...]

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Do You Measure Customer Service By Satisfaction or by Complaints?

July 14, 2008

When it comes to business, measuring is an integral part of success. While measuring sales, marketing even web visitors is common, many businesses fail to recognize the need to measure customers service… and with good reason. Measuring customer service is hard and quite honestly, most businesses are not created with customer service as part of [...]

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Increasing Blog Traffic: Trolls and Drive By Readers

July 3, 2008

There’s a new “increasing blog traffic” tactic being touted (I wish I could remember where I read this now) where leaving troll like comments is being encouraged as a way to increase blog traffic. When I use the word “troll“, I’m not talking about a fictitious, mythological creature who is obnoxious, hideous and dedicated to [...]

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Comcast Changes Outgoing E-Mail Settings

June 30, 2008

If you’re a Comcast High Speed Internet customer, you’ve probably noticed you’re not able to send emails anymore.  Turns out, they’ve change the outgoing port they’ll allow for email. I noticed I wasn’t able to send email from my computer, but I was up to my arse in alligators and didn’t have time to “diagnose” [...]

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Blogs as a Means of Building Trust through Communication

May 27, 2008

BLogs are a great communication tool which is why they’re GREAT marketing tools for the business involved in making intangible sales.  Trust is a huge issue when you’re selling “nothing but air”… which is all you’re selling when you’re selling your knowledge and services. However, in order to establish a rapport with your target audience, [...]

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Trust Building Business Practices

May 21, 2008

The letters on the soap box I stand upon frequently around here read “Building Trust”.  Blogs are great trust building tools.  They offer businesses the opportunity to begin the difficult process of building TRUST with potential clients and customers. Trust is so hard to gain and so easy to lose, which is why business owners [...]

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