Building Trust with Blogs

Business Building Secret: People are actually pretty smart…

June 30, 2009

I think that Billy May’s great success as a pitchman lay in the fact that he truly believed that people are smart. I had only recently caught an episode of Discovery’s series “Pitchmen“.  The series followed the late legendary pitchman Billy Mays and his British counterpart Anthony Sullivan, giving viewers a “behind the scenes” look [...]

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Trust: Essential Element in Word Of Mouth Marketing

June 12, 2009

From the “have a heart attack and die from NOT surprise” files… marketing charts reports that according to new research from Mintel – real-life referrals are more influential to consumers than those received online. In essence, the report reveals that our buying decisions are influenced more by people we know and trust than by strangers [...]

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Trust is Worth Protecting

May 29, 2009

The first testicular guard “cup” was used in Hockey in 1874 -the first helmet was used in 1974. It took 100 years for men to realize that the brain is  worth protecting as well. There’s something that is frequently overlooked in the “rush” to sell people things – something that is important – takes time [...]

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Effective Selling Using Social Media

April 13, 2009

Let’s face facts- the reason many business owners are interested in social media marketing and are Twitterpated by Twitter is not that they’re anxious to make a “connection” with potential customers but rather that they’re anxious to close sales. For example, most business owners who are “hot” to learn more about Twitter,  have heard the [...]

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Removing the Cat Turds from the Social Media Sandbox

April 2, 2009

Did you have a sandbox as a kid?  I did and it was place where I could play and be as creative and constructive as my heart desired. It was GREAT fun to play in my sandbox until the fateful day when I realized that my play area had become a port-a-pot for the neighborhood [...]

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Please don’t make me explain this to you…

March 25, 2009

Despite the fact that I am definitely NOT your typical LOGO channel viewer, I recently discovered the reality television series RuPaul’s Drag Race.  It’s Project Runway meets America’s Next Top Model except RuPaul is everything Tyra should EVER hope to aspire to be!  (meow!) I discovered the show at about the fourth episode and fortunately, [...]

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Halloween Humor and an Object Lesson on Trust and Marketing

October 30, 2008

I talk a LOT here about the importance trust plays in marketing your product or services.  Establishing trust with your marketing is especially essential if you’re selling “nothing but air” a.k.a. making an intangible major sale. Trust is hard to win and easy to lose. In the world of Web 2.0, transparency is the key.  [...]

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If it ain’t broken, PLEASE don’t fix it!

October 23, 2008

I am seething with rage right now and the object of loathing is Gmail!!! Recently, the Google gods decided to “improve” Gmail – and right now, I’m regretting using the service. I don’t know who I’m more angry with at the moment – Gmail for “fixing” something that wasn’t broken or my stupidity (and blatant [...]

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The Name of the Game is Trust

October 19, 2008

Lately, I’ve been talking a LOT about the importance of TRUST as an essential element of your marketing efforts.  Here’s a word picture to help you “visualize” how the whole “trust building” process works. Think of trust like you would a bank account.  When you first meet someone, the balance of the “trust” account is [...]

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The “Real Deal” – The Value of Authenticity in Blogging

October 17, 2008

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants. David M Ogilvy It’s no secret that I’ve been a HUGE fan of Cath Lawson for [...]

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