August 10, 2010
While building trust and establishing authority is a difficult process to “quantify” and measure - it’s one of the best reasons to launch a blog for your business. Years ago, a close friend of mine entered into therapy with her husband to try to save their marriage of 10 years. Her therapist initially diagnosed the [...]
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August 3, 2010
Dale Carnegie once said, “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” It’s commonly accepted that people buy products and services based on emotional triggers. Only after the emotional trigger has been pulled will consumers then try to use “logic” to justify the purchase. That’s why [...]
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