From the category archives:

Building Trust with Blogs

Creating Authority with Your Business Blog

February 23, 2010

I’ve talked a lot about how your business blog can be used to build trust with prospective clients – especially if you’re in the business of “selling your knowledge.”  However, there’s another term which is emerging which may be an even more compelling reason to begin blogging for your business.
That term is AUTHORITY and it’s [...]

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The impact of social media…

October 5, 2009

I’m beginning to wonder if the rise of social media may be playing an unseen and unmeasured  role in the US economic crisis.
This thought train began a few months ago while watching Mad Money.  Jim Cramer was talking about Nokia and Dell – two companies who were blaming dismal sales on the state of [...]

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Social Media Tells Customer Service Stories

September 15, 2009

Way back in 1980 – long before the days of the internet – in a time when “social media” meant a party organized around watching a sporting event on television – executives at Braniff had a problem.  They needed to find a way to differentiate their airline from other airlines.  The question they asked was [...]

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When social media isn’t enough…

September 11, 2009

Long long ago, Liz Strauss wrote the immortal words – “Your blog is not your business”.  Recently – I had a conversation with a client who learned that lesson – the HARD way.
“Amy” [not her real name] was referred to my business a couple of years ago.  The story behind how she came to me [...]

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Celebrating Life, Liberty and the Pursuit of Happiness

July 3, 2009

Citizens and residents of the United States celebrate July 4th as America’s birthday.  However, as students of American History will attest – the “roots” of the Declaration of Independence extend back to the days of the French and Indian War (1754-1763).
Settlers from Spain, France, Sweden, Holland, and England had been claiming land in North America [...]

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Business Building Secret: People are actually pretty smart…

June 30, 2009

I think that Billy May’s great success as a pitchman lay in the fact that he truly believed that people are smart.
I had only recently caught an episode of Discovery’s series “Pitchmen“.  The series followed the late legendary pitchman Billy Mays and his British counterpart Anthony Sullivan, giving viewers a “behind the scenes” look at [...]

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Trust: Essential Element in Word Of Mouth Marketing

June 12, 2009

From the “have a heart attack and die from NOT surprise” files… marketing charts reports that according to new research from Mintel – real-life referrals are more influential to consumers than those received online.
In essence, the report reveals that our buying decisions are influenced more by people we know and trust than by strangers we [...]

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Trust is Worth Protecting

May 29, 2009

The first testicular guard “cup” was used in Hockey in 1874 -the first helmet was used in 1974.
It took 100 years for men to realize that the brain is  worth protecting as well.

There’s something that is frequently overlooked in the “rush” to sell people things – something that is important – takes time to nurture [...]

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Effective Selling Using Social Media

April 13, 2009

Let’s face facts- the reason many business owners are interested in social media marketing and are Twitterpated by Twitter is not that they’re anxious to make a “connection” with potential customers but rather that they’re anxious to close sales.
For example, most business owners who are “hot” to learn more about Twitter,  have heard the tales [...]

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Removing the Cat Turds from the Social Media Sandbox

April 2, 2009

Did you have a sandbox as a kid?  I did and it was place where I could play and be as creative and constructive as my heart desired.
It was GREAT fun to play in my sandbox until the fateful day when I realized that my play area had become a port-a-pot for the neighborhood cats.
I [...]

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