From the category archives:

Building Trust with Blogs

Social Media’s Role in Branding

September 2, 2010

Before social media, branding was the buzzword of the marketing and advertising industry.  Like social media today – many in the “biz” were familiar with the term branding – but really didn’t “get” what it was really all about.  As a result a lot of “noise” has been made about branding which focuses upon the [...]

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Blog posts and building trust with prospective customers

August 17, 2010

In Blogging, Authority and Trust I talk about how in order to gain access to a prospective customer’s emotional triggers you have to engender a level of “trust” with a prospective customer or client.   That level of trust begins as “trust” and can grow into “authority” with time. In “Trusting your Gut“I shared the word [...]

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Trusting your gut….

August 10, 2010

While building trust and establishing authority is a difficult process to “quantify” and measure -  it’s one of the best reasons to launch a blog for your business. Years ago, a close friend of mine entered into therapy with her husband to try to save their marriage of 10 years.  Her therapist initially diagnosed the [...]

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Blogging, Authority and Trust

August 3, 2010

Dale Carnegie once said,  “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” It’s commonly accepted that people buy products and services based on emotional triggers.  Only after the emotional trigger has been pulled will consumers then try to use “logic” to justify the purchase.  That’s why [...]

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Your Business Blog is Good for Business

March 24, 2010

I’ve been saying for a long time that business blogging is by far the best investment of time/energy/resources you can make for your business.  Well’ now it’s official -  a recent study proves that your business blog is good for business.  Emarketing commerce reports: Majority of Business Blog Traffic Comes From First-Time Visitors Two-thirds of [...]

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Creating Authority with Your Business Blog

February 23, 2010

I’ve talked a lot about how your business blog can be used to build trust with prospective clients – especially if you’re in the business of “selling your knowledge.”  However, there’s another term which is emerging which may be an even more compelling reason to begin blogging for your business. That term is AUTHORITY and [...]

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The impact of social media…

October 5, 2009

I’m beginning to wonder if the rise of social media may be playing an unseen and unmeasured  role in the US economic crisis. This thought train began a few months ago while watching Mad Money.  Jim Cramer was talking about Nokia and Dell – two companies who were blaming dismal sales on the state of [...]

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Social Media Tells Customer Service Stories

September 15, 2009

Way back in 1980 – long before the days of the internet – in a time when “social media” meant a party organized around watching a sporting event on television – executives at Braniff had a problem.  They needed to find a way to differentiate their airline from other airlines.  The question they asked was [...]

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When social media isn’t enough…

September 11, 2009

Long long ago, Liz Strauss wrote the immortal words – “Your blog is not your business”.  Recently – I had a conversation with a client who learned that lesson – the HARD way. “Amy” [not her real name] was referred to my business a couple of years ago.  The story behind how she came to [...]

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Celebrating Life, Liberty and the Pursuit of Happiness

July 3, 2009

Citizens and residents of the United States celebrate July 4th as America’s birthday.  However, as students of American History will attest – the “roots” of the Declaration of Independence extend back to the days of the French and Indian War (1754-1763). Settlers from Spain, France, Sweden, Holland, and England had been claiming land in North [...]

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