There’s a nice little box in the sidebar that expresses quite eloquently Adam’s services:
- Unclear on your purpose?
- Not working at your potential?
- Trouble expressing yourself?
- Personal issues getting in the way of your work?
However, you don’t need to read the box to “get” what it is Adam is offering.
Adam has brilliantly branded himself and extends that branding through his blog’s name (Monk at work) to his offerings (White Papers are called Monkifestos”… CUTE!!!)
However, what makes this truly a shining example is, even without the “branding elements” in place, his brand comes through quite clearly through his writing. So even if you were presented with his content in a plain text ASCII file, you’d still “see” his brand.
Adam has done a LOT of work on this blog and it shows. It’s truly a shining example of how a blog can act as a powerful marketing tool.