Business Basics and Marketing Magic for Small Business Owners
From the category archives:
The bastards are on the loose again. You know, the CREEPS who send you a very official looking “invoice” regarding your domain name registration. Obviously a LOT of people fill in the form because it looks so damned official. I’m a “professional” and I have to admit, if I didn’t know better… I’d sign it [...]
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There is an adage in advertising that says, “I know that half my advertising dollars are wasted - I just don’t know which half!” Several authors claim credit for this quote, but no matter what the origin, I can assure you the saying is wishful thinking.
Not only is it possible that more half of your [...]
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Darren Rowse has an interesting article about a “new” breed of blogger, who doesn’t blog for money but rather earns income as a SIDE effect of blogging. His post was inspired by a post written by Seth Godin (the MASTER of earning income as a side effect of his blogging) called “The Wealthy Gardener” in [...]
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One of the most common “laments” I hear from my clients (the ones who are actually adding content regularly) is “HELP!!! Very few people are commenting on my blog posts!!!”
My standard response to them is as follows:
It’s been my experience that most people who leave comments on blogs are other bloggers. With [...]
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Blogs are hot… there’s no doubt about it. I’m such a fan of blogs, that I’m actually a “blog pusher and dealer.” They are a GREAT communication tool for independent service professionals who need to build trust with potential clients.
However, in response to the popularity of blogs, several services have emerged which claim [...]
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