Blog Basics

Building Trust with Blogging

May 15, 2008

Marketing wisdom teaches that it takes 8 “touches” to build enough trust with a stranger (a.k.a. a potential client/customer) for them to contact you for more information. This is just another way of saying that you have to build trust with potential clients/ customers before they will consider doing business with you. Trust is built [...]

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The Importance of Creating Great and Creative Blog Titles

May 12, 2008

Why the most clever blog titles may kill your blog’s readership. In the world of copy writing, headlines make or break the ad. A great headline isn’t just important for advertising, a great headline can make or break a blog post as well.  There’s no doubt about it, Great Blog Titles grab attention. Great creative [...]

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Blogs are Blogs…and success doesn’t matter what platform you’re using…. right?

May 7, 2008

Blogs are blogs… that’s what you’d think.  WordPress, Typepad, Blogger blogs or even the free WordPress.com blogs… they’re all the same… right? That’s exactly what I used to think but over the past two years, I’ve seen evidence to the contrary. For example, I had one client who launched a blog on a VERY popular [...]

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WordPress rocks for SEO

April 26, 2008

This is one for the “more proof” files. As you know, I’m a real fan of WordPress blogs.  I’ve found that for my clients, who are not tech savvy, a WordPress blog allows them to compete successfully with “web experts” in getting their website found on the internet. Mark Gosh on the Weblog Tools Collection [...]

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Domain Name Registry Scam

April 25, 2008

The bastards are on the loose again.  You know, the CREEPS  who send you a very official looking “invoice” regarding your domain name registration.   Obviously a LOT of people fill in the form because it looks so damned official.  I’m a “professional” and I have to admit, if I didn’t know better… I’d sign it [...]

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Is a Blog the Best Marketing Tool for Your Business?

April 15, 2008

There is an adage in advertising that says, “I know that half my advertising dollars are wasted – I just don’t know which half!” Several authors claim credit for this quote, but no matter what the origin, I can assure you the saying is wishful thinking. Not only is it possible that more half of [...]

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Why and For Whom Do you Blog?

April 14, 2008

Darren Rowse has an interesting article about a “new” breed of blogger,  who doesn’t blog for money but rather earns income as a SIDE effect of blogging.  His post was inspired by a post written by Seth Godin (the MASTER of earning income as a side effect of his blogging) called “The Wealthy Gardener” in [...]

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Why Your Blog Isn’t Getting As Many Comments As You’d Like …

March 18, 2008

One of the most common “laments” I hear from my clients (the ones who are actually adding content regularly) is “HELP!!! Very few people are commenting on my blog posts!!!” My standard response to them is as follows: It’s been my experience that most people who leave comments on blogs are other bloggers. With a [...]

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Does the Blog Skinny widget do to more harm than good?

February 27, 2008

Blogs are hot… there’s no doubt about it. I’m such a fan of blogs, that I’m actually a “blog pusher and dealer.” They are a GREAT communication tool for independent service professionals who need to build trust with potential clients. However, in response to the popularity of blogs, several services have emerged which claim to [...]

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Why blogging in the dark can be a good thing….

February 11, 2008

The email was short and sweet…. ” Kathy!  It’s me again.  I am wondering if you can tell how much activity my blog gets.  I looked at the stats sheet, but couldn’t tell.  Am I writing about the right kind of stuff?” My reply: This is a COMMON problem. It’s been my experience that you [...]

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