Blog Basics

It’s Like Christmas in September: Building Trust Through Blogging

September 23, 2008

It’s like Christmas morning here today – except it’s the kind of Christmas morning where all your presents are from sadistic narcissists.  When spending the holidays with sadistic narcissistic relatives, you don’t make any sudden moves, you make sure not to take your eyes off of your valuables (or relatives) and most importantly, you don’t [...]

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Guest Post Guide

August 7, 2008

Because this blog is written for my clients, I’m going to start at the beginning. What is a Guest Post? A guest post is simply a blog post written by someone who is NOT a regular contributor to a blog. The person writing the guest post doesn’t even have to have his or her own [...]

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What is Alexa? It’s a Website Traffic Spy Tool

July 26, 2008

One of the GREAT things about being involved in a “social networking site” such as Biznik is that people can communicate PRIVATELY with you. I recently got a question privately there from someone who visited my blog and read my post Business Success Isn’t Determined by Your Alexa Rank. A well respected marketing expert, he [...]

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The Real Cost of Free and Low-Cost Services

July 23, 2008

Surely Joe Hage had his tongue firmly in cheek when he wrote the title for his blog post of OMG! It was so easy to set up a blog site! Joe starts with I started this article as I was learning how to set up a blog, to share it with you here. It seemed [...]

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The Power of the Blog

July 17, 2008

I love blogs… WordPress self hosted blogs in particular. Like any great love affair, there are ups and downs. The down side…Wordpress has announced version 2.6 is released today. UGH! I’m currently installing 2.6 on my “test” blog EZ Marketing Tool. I’ll soon know what works and what doesn’t in WordPress 2.6. The frequent updates [...]

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Do You Need a Blogging Absence Excuse Letter?

June 23, 2008

It happens to everyone who maintains a blog… life happens and your blog goes on a temporary “hiatus.” Often, the blog owner will issue a “blogging absence excuse letter” which goes along the lines of: “I’ve been really busy… too busy to post to my blog” “I’ve been really sick… too sick to post to [...]

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Domain Names, Keywords and Blogging

May 29, 2008

Recently, I took a look at the log files for a blogging client. To be honest, I expected the worst. She had only posted 15 blog posts to her blog over the past three months. Not only was she not posting regularly, but none of the posts were tagged nor were they created with her [...]

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Blogs as a Means of Building Trust through Communication

May 27, 2008

BLogs are a great communication tool which is why they’re GREAT marketing tools for the business involved in making intangible sales.  Trust is a huge issue when you’re selling “nothing but air”… which is all you’re selling when you’re selling your knowledge and services. However, in order to establish a rapport with your target audience, [...]

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Trust Building Business Practices

May 21, 2008

The letters on the soap box I stand upon frequently around here read “Building Trust”.  Blogs are great trust building tools.  They offer businesses the opportunity to begin the difficult process of building TRUST with potential clients and customers. Trust is so hard to gain and so easy to lose, which is why business owners [...]

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What No One Ever Tells You About Blogging

May 19, 2008

Every where you turn, you’ll find people raving about blogging, with good reason. Blogs are easy to use communication tools… and businesses NEED to communicate with potential customers. So if you’re a business and you need to communicate to customers WHY they need to be doing business with you… you need a blog. However, while [...]

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