Blog Basics

Can you recommend a good and honest one?

May 9, 2011

I’m a subscriber to a vibrant and active online group of homeschooling parents in my area. Like most vibrant and active groups – members of the group discuss more than just homeschooling issues. People on the list frequently ask for recommendations for doctors, chiropractors, insurance agents, auto mechanics and everything in between. Those requests to [...]

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Indecent Business Blogging Exposure and other forms of TMI

January 6, 2011

a.k.a. yet another reason why your business blog shouldn’t act like other blogs. Blogging is great. It allows you to publish content quickly and easily to the world wide web. That content will live on long after it’s dropped from the front page of your blog and will continue playing a significant role in shaping [...]

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Blogging for Your Business

July 19, 2010

When I say “blogs” – many business owners start seeing horrible visions in their mind’s eye. Some see self-obsessed, narcissistic egomaniacs for whom the ultimate goal is fame – or infamy – either one, as long as people remember their name. Others see blogging as a six inch thick chain, locking them to their computer [...]

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Why would you think it’s easier to win [insert name of sporting championship here] than to build a successful blog?

November 17, 2008

The subtitle of this post should read: “Everyone wants to be a winner -but not everyone is willing do to what it takes to BE a winner.” The Indianapolis Colts have over the past three weeks restored hope for a chance at the playoffs thanks to three back to back wins including yesterday’s defeat of [...]

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Halloween Humor and an Object Lesson on Trust and Marketing

October 30, 2008

I talk a LOT here about the importance trust plays in marketing your product or services. Establishing trust with your marketing is especially essential if you’re selling “nothing but air” a.k.a. making an intangible major sale. Trust is hard to win and easy to lose. In the world of Web 2.0, transparency is the key. [...]

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The Name of the Game is Trust

October 19, 2008

Lately, I’ve been talking a LOT about the importance of TRUST as an essential element of your marketing efforts. Here’s a word picture to help you “visualize” how the whole “trust building” process works. Think of trust like you would a bank account. When you first meet someone, the balance of the “trust” account is [...]

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Beating the Baby Blog Blues

October 8, 2008

While the mechanics of blogging are amazingly easy to master, creating a successful blog is actually much HARDER than it looks. Yesterday, my email box was filled with people who are suffering from what I call the “Baby Blog Blues”. These bloggers are not web development professionals, but they’re average every day business owners who [...]

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Fast Track to Blog Success – 100% Discount Ends Friday

October 5, 2008

Want to get bloggers “buzzing”? Sell your blog for big bucks. That’s what happened when John Wu sold his Bankaholic blog to Bankrate for a cool $15 Million. Cath Lawson did the math and the 26 month old blog netted that blogger a cool $3348 per hour. If you’ve been blogging for more than a [...]

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