From the category archives:

Blog Basics

Blogging for Your Business

July 19, 2010

When I say “blogs” – many business owners start seeing horrible visions in their mind’s eye.   Some see self-obsessed, narcissistic egomaniacs for whom the ultimate goal is fame – or infamy – either one, as long as people remember their name.  Others see blogging as a six inch thick chain, locking them to their computer [...]

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Why Ask Why – a Tale of 3 Bloggers

May 21, 2009

“Why are you blogging?” If you haven’t asked yourself this question lately, maybe you should. Recently, I had back to back conversations in a single morning with three different types of bloggers and was struck by how different their individual blogging goals were. While each fit a similar “demographic” profile and all three were business [...]

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Why would you think it’s easier to win [insert name of sporting championship here] than to build a successful blog?

November 17, 2008

The subtitle of this post should read: “Everyone wants to be a winner -but not everyone is willing do to what it takes to BE a winner.” The Indianapolis Colts have over the past three weeks restored hope for a chance at the playoffs thanks to three back to back wins including yesterday’s defeat of [...]

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Halloween Humor and an Object Lesson on Trust and Marketing

October 30, 2008

I talk a LOT here about the importance trust plays in marketing your product or services.  Establishing trust with your marketing is especially essential if you’re selling “nothing but air” a.k.a. making an intangible major sale. Trust is hard to win and easy to lose. In the world of Web 2.0, transparency is the key.  [...]

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The Name of the Game is Trust

October 19, 2008

Lately, I’ve been talking a LOT about the importance of TRUST as an essential element of your marketing efforts.  Here’s a word picture to help you “visualize” how the whole “trust building” process works. Think of trust like you would a bank account.  When you first meet someone, the balance of the “trust” account is [...]

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Beating the Baby Blog Blues

October 8, 2008

While the mechanics of blogging are amazingly easy to master, creating a successful blog is actually much HARDER than it looks. Yesterday, my email box was filled with people who are suffering from what I call the “Baby Blog Blues”. These bloggers are not web development professionals, but they’re average every day business owners who [...]

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Fast Track to Blog Success – 100% Discount Ends Friday

October 5, 2008

Want to get bloggers “buzzing”?  Sell your blog for big bucks. That’s what happened when John Wu sold his Bankaholic blog to Bankrate for a cool $15 Million. Cath Lawson did the math and the 26 month old blog netted that blogger a cool $3348 per hour. If you’ve been blogging for more than a [...]

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It’s Like Christmas in September: Building Trust Through Blogging

September 23, 2008

It’s like Christmas morning here today – except it’s the kind of Christmas morning where all your presents are from sadistic narcissists.  When spending the holidays with sadistic narcissistic relatives, you don’t make any sudden moves, you make sure not to take your eyes off of your valuables (or relatives) and most importantly, you don’t [...]

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Guest Post Guide

August 7, 2008

Because this blog is written for my clients, I’m going to start at the beginning. What is a Guest Post? A guest post is simply a blog post written by someone who is NOT a regular contributor to a blog. The person writing the guest post doesn’t even have to have his or her own [...]

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What is Alexa? It’s a Website Traffic Spy Tool

July 26, 2008

One of the GREAT things about being involved in a “social networking site” such as Biznik is that people can communicate PRIVATELY with you. I recently got a question privately there from someone who visited my blog and read my post Business Success Isn’t Determined by Your Alexa Rank. A well respected marketing expert, he [...]

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