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Social Media and Quantum Mechanics

January 24, 2012

Social media marketing has more in common with quantum mechanics than with more “traditional” methods of marketing which poses a significant problem for both CMO’s and business owners who desperately want social media marketing to be all about lead generation and sales. Quantum mechanics is a branch of physics providing a mathematical description of the behavior and interactions [...]

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Faking it doesn’t mean you’ll make it

September 1, 2011

If you’re a small business owner – this post is for you.  In classic catch 22 fashion though -  if you’re a small business owner – chances are you’re not reading this blog even though it is written especially for you.  Instead – you’re busy running your business – oblivious to what’s happening online. You [...]

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Your Brand – Your Business – in the Face of Disaster

August 11, 2011

Yesterday- a disaster decimated this and many other websites across the web.  Websites whose sites were hosted on servers at the Colo4.com data center found themselves without a web presence for about 8 hours yesterday – from about noon – 8 ET in the US. When a data center experiences an epic fail moment like [...]

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2 Simple Steps to a Solid Social Media Strategy

August 1, 2011

The landscape of social media is shifting quickly – but it’s the touted “tools” we’re using to share which are changing – not our need to learn and share what we’ve learned. No matter who the current “social media mega star” is of the moment – all social media products tend to follow a predictable [...]

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Why use Groupon when you can blog for your small business?

July 28, 2011

If you’ve considered using a Daily Deals site to promote your small business – read on and see why blogging might be a more sustainable – and more affordable alternative to growing your customer base. As a”recovering” advertising account executive – I see Groupon and other daily deal sites differently than most people do.  In [...]

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Blogging’s role in Branding your Small Business

July 12, 2011

Blogging can be one of the most powerful tools your small business can use to build your business’ brand equity. This statement might be a bit confusing to anyone who thinks that “branding” begins and ends with logos, colors and images used on signage and in advertising.   Sure – those visual design elements are crucial [...]

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What The Next Food Network Star can teach you about blogging.

July 7, 2011

Season 7 of the reality television series “The Next Food Network Star” contains a powerful lesson every business blogger needs to know in order to blog successfully for their business. You’ve got to know who you are and why you want to connect with consumers before you can successfully build your brand. Justin D is [...]

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The importance of keywords in branding

May 23, 2011

One hundred years ago – branding meant heating an iron rod and scarring the flesh of the animals you owned with your “mark”.  Not so long ago – that term was picked up by advertising and PR professionals to describe the process of creating a unique “footprint” for your business. When marketing people use the [...]

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Can you recommend a good and honest one?

May 9, 2011

I’m a subscriber to a vibrant and active online group of homeschooling parents in my area.  Like most vibrant and active groups – members of the group discuss more than just homeschooling issues.  People on the list frequently ask for recommendations for doctors, chiropractors, insurance agents, auto mechanics and everything in between.  Those requests to [...]

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5 reasons your business blog isn’t “working”

April 28, 2011

Your business blog is a great business building tool – but like any tool – it has to be used correctly to deliver results for your business. Most business blog failure is rooted in failing to answer the question,  “Why” are you blogging for your business. Here are the top reasons I’ve seen over the [...]

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