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Is it a hobby or a business?

April 30, 2012

They say insanity is doing the same thing over and over but expecting different results.  A few months ago I obviously had some kind of break with reality because I decided that I wanted to grow my own tomatoes.  This isn’t the first time I’ve tried to grow vegetables – and it won’t be my [...]

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Branding in less than 3 minutes a day

April 16, 2012

Everywhere you turn, you’ll get advice on using social media to “brand” your business.  The gurus and experts talk about branding like it’s something you can “do” to your business – like slapping a fresh coat of paint on a wall.  If only branding were that simple. Branding is what consumers DO to your business [...]

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How the social media explosion is like the Zombie Apocalypse

April 10, 2012

AMC’s The Walking Dead is a television show which follows County Sheriff Rick Grimes who was shot on duty, went into a coma and woke up weeks later in an empty hospital. He discovers that the world he once knew is gone, ravaged by a virus which causes the dead to walk – and attempt [...]

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Social Media and Quantum Mechanics

January 24, 2012

Social media marketing has more in common with quantum mechanics than with more “traditional” methods of marketing which poses a significant problem for both CMO’s and business owners who desperately want social media marketing to be all about lead generation and sales. Quantum mechanics is a branch of physics providing a mathematical description of the behavior and interactions [...]

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Faking it doesn’t mean you’ll make it

September 1, 2011

If you’re a small business owner – this post is for you.  In classic catch 22 fashion though -  if you’re a small business owner – chances are you’re not reading this blog even though it is written especially for you.  Instead – you’re busy running your business – oblivious to what’s happening online. You [...]

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Your Brand – Your Business – in the Face of Disaster

August 11, 2011

Yesterday- a disaster decimated this and many other websites across the web.  Websites whose sites were hosted on servers at the Colo4.com data center found themselves without a web presence for about 8 hours yesterday – from about noon – 8 ET in the US. When a data center experiences an epic fail moment like [...]

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2 Simple Steps to a Solid Social Media Strategy

August 1, 2011

The landscape of social media is shifting quickly – but it’s the touted “tools” we’re using to share which are changing – not our need to learn and share what we’ve learned. No matter who the current “social media mega star” is of the moment – all social media products tend to follow a predictable [...]

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Why use Groupon when you can blog for your small business?

July 28, 2011

If you’ve considered using a Daily Deals site to promote your small business – read on and see why blogging might be a more sustainable – and more affordable alternative to growing your customer base. As a”recovering” advertising account executive – I see Groupon and other daily deal sites differently than most people do.  In [...]

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Blogging’s role in Branding your Small Business

July 12, 2011

Blogging can be one of the most powerful tools your small business can use to build your business’ brand equity. This statement might be a bit confusing to anyone who thinks that “branding” begins and ends with logos, colors and images used on signage and in advertising.   Sure – those visual design elements are crucial [...]

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What The Next Food Network Star can teach you about blogging.

July 7, 2011

Season 7 of the reality television series “The Next Food Network Star” contains a powerful lesson every business blogger needs to know in order to blog successfully for their business. You’ve got to know who you are and why you want to connect with consumers before you can successfully build your brand. Justin D is [...]

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