From the category archives:

Bleeding Edge

Who’s afraid of the FTC’s new guidelines?

December 2, 2009

Answer – ” Not you if you’re operating under an authentic business model.” Social media is all about information flowing freely and easily.    When a company engages in questionable business activities – social media is there, allowing customers to share what it’s like to do business with someone.  However, there have always been business owners [...]

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Using Twitter to sell more stuff

October 20, 2009

If you’re like most business owners, you’re interested in selling more stuff.  Lately, you may have heard that Twitter is a great way to sell more stuff. However, if you’re not aware of the “why” behind marketing in general – it can be easy to begin viewing Twitter – and other social media tools -  [...]

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Social Media Buzz can’t….

October 1, 2009

Is it just me, or is it an EERIE coincidence that while the “social media buzz” was still building from New York Fox News anchor Ernie Anastos’ dropping of the f-bomb – SNL newcomer Jenny Slate just “happens” to drop the f-bomb on live TV? While Ernie’s “drop” is resulting in catch phrases being born [...]

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Dropping the f-bomb – spreading the word

September 23, 2009

Social media has significantly changed the fabric of our society and a recent “slip of the lip” in which the f-bomb was dropped on air by New York news anchor Ernie Anastos provides a great illustration of the power of social media. In case you hadn’t heard, Ernie coined the phrase, “Keep f#&*ing that chicken” [...]

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Social Media Lesson: Reach out – Listen – Learn

August 20, 2009

In the post -What Michael Jackson can teach business about social media… I shared four valuable social media lessons business owners should learn from the life and death of the King of Pop. The first lesson was that being first doesn’t mean as much as you probably think it does.   I’ve worked with many clients [...]

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The Business Value in Being First

August 18, 2009

There’s all kind of cachet around “being first”.    In Immutable Laws of Internet Branding – we are told that you absolutely MUST be “first” if you want to win in business and branding.   But is it true?  Is there really that much economic value in being “first”? (Note: I’m not talking about being UNIQUE in [...]

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