About Virtual Impax
Kathy Hendershot-Hurd is a marketing professional with over 25 years experience in creating marketing messages that deliver results.
She is the founder of Virtual Impax, a new media consulting firm which combines strategy, research, ideas and guidance to help clients get the most from their marketing both on AND off the web.
If you’ve ever worked with a consultant – you know it can be frustrating.
Business Owner: “What should I do to promote my business?”
Consultant: “Use Social Media Marketing.”
Business Owner: “How do I do that?”
Consultant: “Launch a Blog.”
Business Owner: “How do I do that? Once I launch a blog – what do I write about? What about Facebook and Twitter and Linked In and Foursquare? Do I need those too? Can a Facebook Fan Page take the place of a blog?
Instead, of pat simple answers – Kathy helps business owners answer the most important question of all,
“How can my marketing -on and off the web - help me to achieve my business growth goals?”
Launch a blog is a great first step – but the magic isn’t in the software that runs the business blog – the magic is in your message.
Here’s the one thing that sets Virtual Impax apart from almost every social media marketing and blog consultant on the web:
Believe it or not, there are dozens of other ways to promote your business rather than via the web.
The role the web plays in your marketing depends upon a lot of other factors present in your business.
Kathy spent 16 years working with business owners create powerful marketing messages to grow their businesses before she launched Virtual Impax way back in 1997. That previous experience has impacted the way Kathy views the web and social media. Instead of viewing marketing your business through the single focus lens of the internet – Kathy instead works with business owners to determine the most effective way to reach new customers – on and off the web.
To succeed in today’s rapidly evolving marketplace, business owners must be obsessively focused upon establishing trust with consumers. Trust marketing may seem like an oxymoron, but it’s the foundation of success in the new millennium.
Buzz words like “branding”and “TQM”are really just ways to try to measure and quantify the level of trust consumers have established with your business.
Traditional |old fashioned” advertising is just a one way conversation from your business to the consumer. Web 2.0 allows you to add another dimension to these conversations – and has made it possible to establish a two way conversation between consumers and your business.
When you know what’s important to your customers, creating products and marketing messages that get them to buy those products becomes literally simple and intuitive.
For over two decades, Kathy has worked with business owners on creating more business for their business. She started doing that back in the days before the web and has continued to stay on the cutting edge of new ways technology can help business owners make a real connection with consumers – one that transcends “interaction” and shows results where it counts – on the bottom line.
Forming connections with consumers has ALWAYS been the key to marketing success. Technology hasn’t changed the need to connect – it’s just given you more options to do so.
If you’re a business owner and you want to learn more about how to effectively build your business using cutting edge technologies, contact Kathy.
