About Virtual Impax
Kathy Hendershot-Hurd is a marketing professional with over 25 years experience in designing, directing and delivering marketing messages that deliver results.
She is the founder of Virtual Impax, a new media consulting and capitalization firm which combines strategy, research, ideas, program management and ventures to help clients get the most from their marketing both on AND off the web.
Working with consultants can be a frustrating process. Most consultants simply provide the answer to the question, “What should I do?”
Business Owner: “What should I do to promote my business?”
Consultant: “Launch a blog.”
Instead, Kathy helps business owners answer the question, “How do I make the things happen with my marketing to help me to achieve my company’s growth goals?”
Launch a blog is just the first step. Working with Kathy at Virtual Impax helps you to move beyond the starting line.
Believe it or not, there are other ways to promote your business other than via the web.
That’s why we work individually with business owners to determine the best path to successfully promote your business.
In other words, NOT EVERY BUSINESS NEEDS A BLOG!
To succeed in today’s rapidly evolving marketplace, business owners must be obsessively focused upon establishing trust with consumers. Trust marketing may seem like an oxymoron, but it’s the foundation of success in the new millennium.
Buzz words like “branding”and “TQM”are really just ways to try to measure and quantify the level of trust consumers have established with your business.
Traditional advertising is just a one way conversation from a business to the consumer.
Your business speaks and hopes that consumers will listen.
This structure really limits your ability to build the necessary trust with prospective customers.
Fortunately, advances in technology have made it possible to establish an effective and efficient two way conversation between your customers and your business.
When you know what’s important to your customers, creating products and marketing messages that get them to buy those products becomes literally simple and intuitive.
There are many ways to gain this level of insight and trust with the marketplace. For some types of businesses, a business blog is an absolute necessity. For others, not so much.
For over two decades, Kathy has worked with business owners on creating more business for their business. She started doing that back in the days before the web and has continued to stay on the cutting edge of new ways technology can help business owners make a connection with consumers.
CONNECTIONS WITH CONSUMERS
Forming connections with consumers has ALWAYS been the key to marketing success.
Technology hasn’t changed the need to connect – it’s just given you more options to do so.
If you’re a business owner and you want to learn more about how to effectively build your business using cutting edge technologies, contact Kathy.
Want to learn more about creating a successful blog? Pick up a copy of the 8 Week Power Blog Launch today. It's one of the many essential blogging tools we have to help beginning business bloggers learn from OTHER people's mistakes.
