She is the founder of Virtual Impax, a new media consulting firm which combines strategy, research, ideas and guidance to help clients get the most from their marketing both on AND off the web.
If you’ve ever worked with a consultant – you know it can be frustrating.
Business Owner: “What should I do to promote my business?”
Consultant: “Use Social Media Marketing.”
Business Owner: “How do I do that?”
Consultant: “Launch a Blog.”
Business Owner: “How do I do that? Once I launch a blog – what do I write about? What about Facebook? What about Twitter? What about Pinterest? What about Linked In? Do I need those too? Why can’t my Facebook Page take the place of a blog for my business?
Instead, of pat simple answers – Kathy helps business owners answer the most important question of all,
“How can my marketing -on and off the web - help me to achieve my business growth goals?”
Launch a blog is a great first step – but the magic isn’t in the software that runs the business blog – the magic is in your message.
Here’s the one thing that sets Virtual Impax apart from almost every social media marketing and blog consultant on the web:
Believe it or not, there are dozens of other ways to promote your business rather than via the web.
The role the web plays in your marketing depends upon a lot of other factors present in your business.
If you’re a business owner and you want to learn more about how to effectively build your business using cutting edge technologies, contact Kathy.