I’m a subscriber to a vibrant and active online group of homeschooling parents in my area. Like most vibrant and active groups – members of the group discuss more than just homeschooling issues. People on the list frequently ask for recommendations for doctors, chiropractors, insurance agents, auto mechanics and everything in between. Those requests to list often end with the same line which closed a recent request for a recommendation for an orthopedic surgeon:
“Can anyone recommend a good and honest one?”
This is the BEST reason to maintain a business blog
One of the best reasons to maintain a business blog is so that when people offer their recommendation for you, your products or your services, they can also include a link to your business blog as well. Ideally this business blog contains ample “evidence” that you are the expert who is ready, willing and able to quickly and efficiently solve their problem.
It’s important to recognize that requests for information are happening all the time – both online and offline. Some of those requests for recommendations are happening “behind closed doors” – like the email list to which I’m subscribed. The recommendations offered on the list are very powerful… perhaps the most potent “marketing” tool known to mankind – the personal heartfelt recommendation – made without any possibility of compensation.
These recommendations are so powerful that several local businesses have joined the group with the sole intent of responding to requests like the ones above. What keeps this list “vibrant and active” is that those who join with the sole intention of promoting their business are quickly removed from the list.
Such requests for trusted recommendations are also happening on “public” sites like Facebook and Twitter. Recommendations and responses on public sites can play a powerful role in crafting your online reputation.
It doesn’t matter where those recommendations are made, they can become much, much more powerful when people can refer to your business blog – filled with helpful posts which illustrate your expertise.
When a visitor arrives at your business blog based on the recommendation of a friend or trusted co-worker -do you think they care whether or not the current post is 15 hours old or 15 weeks old? The answer is almost always a resounding “no” – as long as that 15 week old post isn’t touting an event that took place 14 weeks ago.
What the visitor is looking for is additional “proof” that this professional – whether it’s an attorney, a doctor, a chiropractor, a CPA or a even dog trainer – knows his/her “stuff”.
Providing that kind of content – content which exhibits your expertise in your chosen field – is the KEY to creating a business blog that really “works” for your business.
Providing evidence of your expertise is probably the best reason ever to begin blogging for your business.