I’ve been saying for a long time that business blogging is by far the best investment of time/energy/resources you can make for your business. Well’ now it’s official – a recent study proves that your business blog is good for business. Emarketing commerce reports:
Majority of Business Blog Traffic Comes From First-Time Visitors
Two-thirds of respondents to a survey conducted by Compendium Blogware found that more than 80 percent of all of their blog traffic was from first-time visitors. For the survey, Compendium Blogware, a social media and search platform provider, gathered data from 266 companies about blogging traffic, visitor trends and Twitter usage. … First-time visitors come from two major sources, Compendium said: referring sites and search engines.
These results are hardly surprising. Blogs – especially the WordPress variety – are extremely search engine friendly in their architecture. Combine that with the fact that the act of blogging about your business tends to create content which is rich in the keywords your desired prospective customers/clients are using to find the very solutions you and your business offer.
However, the fact that your business blog can be found more easily by your ideal customers is just the tip of the iceberg. Once those prospective customers/clients discover your business blog – the blog posts you’ve created over the months/years go to work establishing your authority.
So if blogging is indeed good for business – why aren’t more business owners blogging?
One of the most common objections I hear from business owners about blogging is that they don’t have time to blog. Sometimes this objection is based upon the mistaken belief that to “blog” means to write incessantly – creating multiple blog posts each and every day. However, it’s been my experience that most objections about perceived time poverty are instead a cover for the “real” objection to business blogging: not knowing what to write about.
In Unseen Business Killers, I offer a sure fire way to determine if “I don’t have time to blog” is a reason or an excuse.
It’s easy to determine if “I don’t have time to blog” is an excuse or a reason. If you really don’t have time to blog for your business, you can either
- hire someone to blog for your business or
- hire someone to assume some of your duties so you can find time to blog.
It’s just that simple. You can usually find time to do what’s important – and blogging is important for your business. It’s a great way to get found by prospective clients/customers – and it’s a great way to establish enough trust with them so they’ll take the next step and contact you.
The act of business blogging can be as simple as reworking emails you (or members of your staff) have sent to both current and prospective clients/customers. As a matter of fact, sometimes the subject lines of those incoming emails make GREAT blog post titles.
Once you’ve got a great blog post title that gets your blog found by the search engines, then get to work creating relationships. Once people find your business via the search engines, they then needed to form a relationship with the people behind your business. Building a relationship is part of the whole TRUST thing I go on about here. Building trust is what social media does best.
THAT is why business blogging is so darned good for your business. Not only can those blog posts act as bait to bring in first time visitors who are seeking the solutions your business provides – those same posts can also carry some of the “trust building” weight as well. Prospective clients/customers find your blog – read your blog posts – and decide after reading a few dozen articles that – yeah – you really can help them achieve their Goals – quench their Desires – or solve their Problems. In other words, not only can your blog posts act as bait – they can also start to work on establishing your connection to your prospective client/customer’s GDP.
No wonder business blogs are so good for business!