Comments on: Before you spend one penny on an AdWords campaign….

By: Kathy

Kathy — Mon, 30 Nov 2009 14:52:49 +0000

You’re right – as usual unless you’re doing “research” for a blog post, a normal person won’t click on all 9 ads out of curiosity. Google Adwords is “quick” and “easy” and many people think that they don’t need “help” setting up their campaigns there. But Adwords is like any other marketing tool – the “magic’ lies in how you use it. Adwords is only as effective as the person running the campaign. When you use ANY marketing tool incorrectly – you’re just not going to see the desired results.

By: Jason Cohen

Jason Cohen — Sun, 29 Nov 2009 16:45:22 +0000

This is a also a good example of why you can’t depend on AdWords.

People with crappy websites but a lot of money can outspend you, not only preventing you from appearing but polluting the Internet, thereby making people think they shouldn’t click those ads in the first place.

If you saw three companies in a row like that, would you click on the fourth? YOU would because you’re curious, but will your potential customers? Or are they more likely to get a reference from a friend? Or ask the Twittersphere or Facebook Pack?
.-= Jason Cohen´s last blog ..Really give thanks this time =-.

By: Kathy

Kathy — Wed, 25 Nov 2009 14:28:02 +0000

Thanks dear! I didn’t even touch on how when you tightly target your landing page, Google “rewards” you by charging less.

Unfortunately, a lot of things that are a PITA end up being well worth the investment of time and energy. It seems to be the way of the web!

By: Kathy

Kathy — Wed, 25 Nov 2009 14:25:43 +0000

AMEN to the integration and AMEN to the clothes hanging over the stair rail. I was hoping to hang garland there this weekend!

By: Amelia Vargo

Amelia Vargo — Tue, 24 Nov 2009 09:39:42 +0000

This is a perfect example of why adwords campaigns need to be integrated with the copy on the website. I’m bookmarking this post to show to anyone who would bid on adwords keywords in towns and cities they don’t cater for. Landing pages are essential for adwords campaigns to work effectively.

Hop your dryer gets fixed soon – that washing over the stair rail look is soooo last year, Darlink!
.-= Amelia Vargo´s last blog ..SEO Video Tutorial – SEO Spyglass / Link Analysis #26 =-.