Comments on: It’s called S-O-C-I-A-L media for a reason…

By: Kathy | Virtual Impax

Kathy | Virtual Impax — Thu, 14 May 2009 15:38:28 +0000

Betsy- You're not the only one to find value in creating a composite customer profile. I wrote an entire book instructing business owners to do what you did NATURALLY. There is so much "wasted" time/effort and most importantly MARKETING DOLLARS that can be saved by keeping the target customer in mind. Patricia - it's surprising how often "common sense" comes into play in making business and marketing decisions. The same life skills that make better parents also come into play for making better bosses/business owners. Kathy | Virtual Impaxs last blog post..It’s called S-O-C-I-A-L media for a reason…

By: Patricia

Patricia — Wed, 13 May 2009 22:07:36 +0000

As a non-business person this is very true and down to earth post about dealing with people in any situation. I remember bringing injured children to an ER and the people there kept referring to the children as "them".... and taking in front of the children, who were injured about would the State really pay for their services...the children were injured and them damaged in the situation. It as my job to hold them up and get relief and healing....so many people are indifferent. Thank you I enjoyed reading and truly wanted to comment on this aspect of interaction Patricias last blog post..Dawn and Release

By: Betsy Wuebker

Betsy Wuebker — Wed, 13 May 2009 18:03:29 +0000

Hi Kathy - In the franchise I work with, we've found it helpful to personify the customer after identifying her demographics. One of our franchisees did a great job, even assigning a name and descriptive graphics! It was amazing how this simple action clarified strategic thinking for her, and for others with whom she shared her results. We found we could make buying and marketing decisions with this person in mind. Lots of wasted energy was eliminated in favor of a better focus! Because our product and service is so relationship-oriented, we HAVE to keep it personal, whether we're working with a client, or working on our overall business. Great reminders in this post! Betsy Wuebkers last blog post..IDEALS, ICONS AND INDEPENDENT THINKING