I used to think Twitter was pointless for many businesses, as their customers probably weren’t using it. But now, everyone seems to be using it. So I suppose that joining before your customers gives you time to mess around and get used to it – and also perfect your message.

I’ll just put here my response to your comment on the bold life.
Kathy,
I love lots of comments but what even means more to me is when I touch someone deeply. I think I just have. And I’m blessed to be able to. You rock!
Tess

Your “been there done that” is showing with your comment!!!!

As you know, communicating where your customers happen to be is the KEY element to successful marketing.

If your customers are using Twitter – then by all means – USE TWITTER TO COMMUNICATE!!! However, if your customers aren’t early technology adopters – well – why in the HELL would you want to use Twitter unless it’s to be there waiting for them when they DO start using Twitter.

Another way to put it: Links about Twitter (mostly) and social media (secondarily) are the ones most twitted about consistently. So if you’re in those spaces, you have to be on Twitter. If you’re a plumber, maybe not.

Jason Cohens last blog post..Why you have to engage in social media, even if you don’t want to

Davina – YES Maam!! People need other people – and sometimes an objective outside personal consultant is EXACTLY what is needed to get a true view of what needs to be done!! Your message is clear Davina!!!