Comments on: Effective Selling Using Social Media

By: Kathy

Kathy — Thu, 16 Apr 2009 12:58:20 +0000

Jannie,

You’re in a vacation kind of mood!!! You’re thinking fun, sun and excursions!!!

I am literally STUNNED at the number of people who forget that this whole “social networking” thing is all about people connecting with people.

By: Jannie Funster

Jannie Funster — Thu, 16 Apr 2009 01:06:51 +0000

Dear Kathy,

If your first name were Jack, I’d say, “That’s a fact, Jack!” to this whole post.

We interact first with human beings.

As to Twitter, I’m still checking it out, as you may recall. Thanks for your Tweetdeck tip on my blog, I will be checking that out. Tweetdeck – that’s between the lido and the promenade decks on the Good Ship Tweetypop, right?

Jannie Funsters last blog post..Twitterpated (not!) (yet)

By: Kathy

Kathy — Wed, 15 Apr 2009 14:23:50 +0000

James-

A hearty AMEN to that!!! You’re right – some people seem to able to “contain” the jerk within for long enough to close the sale. Unfortunately, the mask comes off and the inner jerk emerges. Social media makes it difficult to maintain the mask and you’re right – it’s not for anyone who doesn’t want to be their authentic [jerk] self!!!

By: James Kurtz

James Kurtz — Wed, 15 Apr 2009 13:24:49 +0000

Totally agree. Although I think it should also be mentioned that for some people this is a problem, well, because, some people are just jerks and if you're being your jerk-self that will not help close any sales. Which I guess just boils down to, social media isn't for everybody. Good article. James Kurtzs last blog post..Drew Struzan Movie Poster Designer

By: Kathy

Kathy — Tue, 14 Apr 2009 19:46:25 +0000

Elaine,

Welcome and a hearty AMEN!!! Marketing (advertising in particular) is merely a business in the act of communicating a message with potential customers.

A common mantra here is “there is no magic in social media”. If you don’t have a clear message to communicate, the Twitter, Facebook or Blogging won’t help your business one iota.

I commonly tell people “use Tweetdeck and you’ll be well on your way to understanding Twitter”. However, I was just explaining to a client the way Twitter REALLY works. His reply was priceless – “So why do I see people Tweeting about their dentist appointments?” Um – because those people don’t understand that there are two purposes to Twitter – to inform and to entertain.

Oops- that’s a whole new blog post!