Comments on: Social Media Marketing – What you don’t know CAN hurt you http://virtualimpax.com/2009/02/02/social-media-marketing-know-how/ Social Media Marketing: Old school sales strategies don't work here. Mon, 09 Jan 2012 16:42:23 +0000 hourly 1 By: Kathy http://virtualimpax.com/2009/02/02/social-media-marketing-know-how/comment-page-1/#comment-15074 Kathy Thu, 05 Feb 2009 15:00:13 +0000 http://virtualimpax.com/?p=858#comment-15074 Cath, I agree. The "cost" of the Bad PR this has generated far outweighs the "benefits" of a fake review! As for laws - most cyber laws are paper tigers- in other words, enforcement is difficult if not impossible. Cath,

I agree. The “cost” of the Bad PR this has generated far outweighs the “benefits” of a fake review!

As for laws – most cyber laws are paper tigers- in other words, enforcement is difficult if not impossible.

]]> By: Cath Lawson http://virtualimpax.com/2009/02/02/social-media-marketing-know-how/comment-page-1/#comment-15054 Cath Lawson Thu, 05 Feb 2009 00:15:55 +0000 http://virtualimpax.com/?p=858#comment-15054 Hi Kathy - That is shocking. When will these people learn? Getting bad PR isn't good. But having all your customers know that you need to pay for positive reviews, is like saying your product isn't good enough to have genuine testimonials. I read a few months ago that the US government is going to make it illegal for folk to write fake reviews about themselves on the web. I wonder when that will happen and what impact it will have? Hi Kathy – That is shocking. When will these people learn? Getting bad PR isn’t good. But having all your customers know that you need to pay for positive reviews, is like saying your product isn’t good enough to have genuine testimonials.

I read a few months ago that the US government is going to make it illegal for folk to write fake reviews about themselves on the web. I wonder when that will happen and what impact it will have?

]]> By: Kathy http://virtualimpax.com/2009/02/02/social-media-marketing-know-how/comment-page-1/#comment-15008 Kathy Tue, 03 Feb 2009 14:34:45 +0000 http://virtualimpax.com/?p=858#comment-15008 Lance - It's my personal opinion that for those who are authentic and honest, that there's nothing to fear but fear itself. I believe the the social and viral nature of the new web is just going to strengthen those who seek to bring value to their customers and clients - and expose those who want to "game" the system. The thing is, in the example above, this is no longer "Belkiin" the impersonal company's actions - those actions have been traced to an individual. Talk about a paradigm shift! Lance -
It’s my personal opinion that for those who are authentic and honest, that there’s nothing to fear but fear itself. I believe the the social and viral nature of the new web is just going to strengthen those who seek to bring value to their customers and clients – and expose those who want to “game” the system.

The thing is, in the example above, this is no longer “Belkiin” the impersonal company’s actions – those actions have been traced to an individual. Talk about a paradigm shift!

]]> By: Lance http://virtualimpax.com/2009/02/02/social-media-marketing-know-how/comment-page-1/#comment-14993 Lance Tue, 03 Feb 2009 01:54:54 +0000 http://virtualimpax.com/?p=858#comment-14993 Hi Kathy, This is a great example of why being authentic is so important. Today, maybe more than ever. Does that mean we should think twice before we put something "out there"? I'm not sure - although I do think that we should both believe in what we're saying, and also be speaking honestly. Web 2.0 is social and viral... <abbr><em><abbr><em>Lances last blog post..<a href="http://www.jungleoflife.com/2009/02/01/sunday-thought-for-the-day-37/" rel="nofollow">Sunday Thought For The Day</a></em></abbr></em></abbr> Hi Kathy,
This is a great example of why being authentic is so important. Today, maybe more than ever. Does that mean we should think twice before we put something “out there”? I’m not sure – although I do think that we should both believe in what we’re saying, and also be speaking honestly. Web 2.0 is social and viral…

Lances last blog post..Sunday Thought For The Day

]]> By: Kathy http://virtualimpax.com/2009/02/02/social-media-marketing-know-how/comment-page-1/#comment-14976 Kathy Mon, 02 Feb 2009 18:10:12 +0000 http://virtualimpax.com/?p=858#comment-14976 Mike - I've been hearing about a LOT of people who think they're doing themselves a favor by being "stealthy" like that. The thing is - if you aren't PROACTIVE in establishing your web presence - then someone ELSE may do it for you - and you MAY not like what someone else has to say about you! Betsy - What's really scary is it doesn't take much technical savvy at all to find out what's been said - not only BY us but also ABOUT us!!! Mike – I’ve been hearing about a LOT of people who think they’re doing themselves a favor by being “stealthy” like that. The thing is – if you aren’t PROACTIVE in establishing your web presence – then someone ELSE may do it for you – and you MAY not like what someone else has to say about you!

Betsy – What’s really scary is it doesn’t take much technical savvy at all to find out what’s been said – not only BY us but also ABOUT us!!!

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