The REAL reason you should be blogging (instead of having a website that does almost nothing)….
The REAL reason you should be using Twitter….
The REAL reason you should be using [insert name of Social Media application you’ve recently read is the instant path to wealth a riches]…..
It’s not because you want to sell something to someone – though that may be a happy “by product” of your use of social media.
It’s not because you want to “network” and meet important people- though that too may also prove to be yet another happy “by product” of your use of social media.
You most certainly shouldn’t be using social media because everyone else is doing it.
The REAL reason you need to be using [insert social media application of choice] is to establish TRUST with other human beings. An important part of establishing that trust is demonstrating the fact that you’re real.
If you’re blogging – your primary goal should be to connect with your readers and convince them that you’re real. (Lance introduced me to Jamie’s blog where she gets real unplugged. There’s no doubt that Jamie is “real”.)
A natural “by-product” of being real is that you begin to build a relationship with other “real” human beings. That’s why it’s called “SOCIAL” media.
You should be using social media – not sell product – not to increase your profits- but to increase your CONNECTION to reality.
When you try to shortcut the process – when you forget why you’re there -when you add “marketing” to the “social” and forget that marketing is just another way of saying “communication…. that’s when you start to run into problems.