Comments on: Do Small Business Social Media Blunders = Small Business Marketing Blunders? http://virtualimpax.com/2009/01/12/small-business-marketing-blunders/ Social Media Marketing: Old school sales strategies don't work here. Mon, 09 Jan 2012 16:42:23 +0000 hourly 1 By: Digi auto links http://virtualimpax.com/2009/01/12/small-business-marketing-blunders/comment-page-1/#comment-68155 Digi auto links Thu, 08 Sep 2011 03:20:16 +0000 http://virtualimpax.com/?p=782#comment-68155 <strong>Superb website...</strong> [...]always a big fan of linking to bloggers that I love but don’t get a lot of link love from[...]…... Superb website…

[...]always a big fan of linking to bloggers that I love but don’t get a lot of link love from[...]……

]]> By: Your Digital Footprints… http://virtualimpax.com/2009/01/12/small-business-marketing-blunders/comment-page-1/#comment-14511 Your Digital Footprints… Mon, 19 Jan 2009 18:29:17 +0000 http://virtualimpax.com/?p=782#comment-14511 [...] create your business’ digital footprint - it’s possible that  the one doing the most damage to your online reputation (a.k.a. “digital footprint”)- could well be [...] [...] create your business’ digital footprint – it’s possible that  the one doing the most damage to your online reputation (a.k.a. “digital footprint”)- could well be [...]

]]> By: How Familiarity Breeds Business a.k.a. the power of word of mouth http://virtualimpax.com/2009/01/12/small-business-marketing-blunders/comment-page-1/#comment-14391 How Familiarity Breeds Business a.k.a. the power of word of mouth Wed, 14 Jan 2009 15:01:40 +0000 http://virtualimpax.com/?p=782#comment-14391 [...] If you want to make a real MESS of social media - treat social networking tools like a sales call instead of a cocktail [...] [...] If you want to make a real MESS of social media – treat social networking tools like a sales call instead of a cocktail [...]

]]> By: Mike King http://virtualimpax.com/2009/01/12/small-business-marketing-blunders/comment-page-1/#comment-14365 Mike King Tue, 13 Jan 2009 00:16:31 +0000 http://virtualimpax.com/?p=782#comment-14365 I guess I see the connections, sure but not always are people writing blogs and content that do relate to their small business. It depends where the relation ties in whether the impact will have enough scale to make a difference. I think the advantages of social media certainly outweigh any risks for promotion, but it MUST be done without any SELF promotion component. Social media works by giving to others and that is no different than marketting. If you can offer value, you will increase sales. If you sell yourself, you will not. <abbr><em><abbr><em>Mike Kings last blog post..<a href="http://learnthis.ca/2009/01/leadership-understanding-what-it-is/" rel="nofollow">Leadership: Understanding What It Is</a></em></abbr></abbr></em> I guess I see the connections, sure but not always are people writing blogs and content that do relate to their small business. It depends where the relation ties in whether the impact will have enough scale to make a difference. I think the advantages of social media certainly outweigh any risks for promotion, but it MUST be done without any SELF promotion component. Social media works by giving to others and that is no different than marketting. If you can offer value, you will increase sales. If you sell yourself, you will not.

Mike Kings last blog post..Leadership: Understanding What It Is

]]> By: Graham Strong http://virtualimpax.com/2009/01/12/small-business-marketing-blunders/comment-page-1/#comment-14358 Graham Strong Mon, 12 Jan 2009 20:13:23 +0000 http://virtualimpax.com/?p=782#comment-14358 Hi Kathy, If we are in business then everything we do from blogs and Twitter to the way we talk on the phone has an impact on people's perception of our business (and us personally...) So yes, a social media blunder will have implications. But as you point out, smaller businesses will be impacted in a smaller way. In fact, I think the impact grows exponentially with the size of the business. More people blogging, more major news services picking up on the story, etc. At that level too, you have professional spin doctors to help as well -- a luxury that most small businesses cannot afford. Great post, and obviously a lot of thought put into it! ~Graham Hi Kathy,

If we are in business then everything we do from blogs and Twitter to the way we talk on the phone has an impact on people’s perception of our business (and us personally…) So yes, a social media blunder will have implications. But as you point out, smaller businesses will be impacted in a smaller way.

In fact, I think the impact grows exponentially with the size of the business. More people blogging, more major news services picking up on the story, etc. At that level too, you have professional spin doctors to help as well — a luxury that most small businesses cannot afford.

Great post, and obviously a lot of thought put into it!

~Graham

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