There was a time, not so very long ago, when female cultural icons were the likes of Grace Kelly and Jackie O. These two women were not only stunningly beautiful, but both were the epitome of class and grace.
The AMC series Mad Men is a critically acclaimed television series for good reason. The superbly written and acted scripts provide a behind the scenes glimpse into the lives of people working at a second tier ad agency in the early 1960′s. This was a time when Marilyn Monroe was controversial, Grace Kelly was the “it” girl and Jacqueline Lee Bouvier Kennedy’s monogram didn’t include an “O”. In one episode, a client of the fictional advertising agency refuses to allow their spot to run during a controversial television program episode. In the “too hot to handle” program the word abortion was mentioned.
That was then – and this is now. Heather Rand sums it up beautifully in her post Marketing in a Graceless Age:
This idea of grace, of making informed decisions and acting with poise and self-awareness, a countenance of dignity and beyond reproach has me thinking of Grace Kelly and Jackie O. These ladies seemed the epitome of class, and represent a bygone era where acting with circumspect and moderation were important self-governance attributes.
In her post – she’s railing against Pepsi’s New Suicide-Themed Ads and makes the observation that marketing in the new millennium seems to be “continuously pushing the boundaries of propriety”. (Thanks Liz Strauss for introducing me to Heather’s blog!)
This is an age where our cultural icons are Brittney Spears, Paris Hilton and Lindsey Lohan. To get noticed, to create a marketing message that “goes viral“, you’d better be pushing the boundaries of propriety. It seems that morality is joining traditional media in the death march to extinction. Unfortunately in the age of reality television, that feat is becoming more and more difficult to achieve without making the commitment to acting like a Filthy Marketing Whore.
Well – there is another way and that’s to file a frivolous law suit – which is exactly what Liskula Cohen, a Canadian model, has done. If you’ve never heard of Liskula Cohen – well, you’re not alone but that’s about to change because she has obviously embarked upon a campaign to raise her visibility. Her act of shameless self promotion is a graceless age is to sue Google because one of it’s many blogger blogs is the now infamous Skanks in NYC.
This act of shameless self promotion has been remarkably effective. According to Caroline McCarthy over at Cnet news:
Meanwhile, the search terms “Liskula Cohen” and “Skanks in NYC” skyrocketed to the top of (ironically) Google Trends, earning “on fire” ratings. Hey, considering that I’d never heard of Liskula Cohen before, and I’m sure that I’m not the only one, this might’ve been the best thing that ever happened to her.
Gyutae Park assures me that being Snarky will come back to bite those seeking shameless self promotion in a graceless age. Tom assures me that authenticity is still the necessary ingredient in the search for success. Stacey assures me that this too shall pass.
I certainly hope they’re right.