Comments on: Small Business Marketing- The Yellow Page Directory’s Place in your Marketing Mix http://virtualimpax.com/2008/12/19/small-business-marketing-the-yellow-page-directorys-place-in-your-marketing-mix/ Social Media Marketing: Old school sales strategies don't work here. Mon, 09 Jan 2012 16:42:23 +0000 hourly 1 By: Kathy http://virtualimpax.com/2008/12/19/small-business-marketing-the-yellow-page-directorys-place-in-your-marketing-mix/comment-page-1/#comment-13755 Kathy Mon, 22 Dec 2008 15:40:22 +0000 http://virtualimpax.com/?p=691#comment-13755 Patrick - your father-in-law sounds like my kind of guy! Julius - yes, I wrote a book because I was tired of repeating myself to clients. Know what - I still repeat myself but at least now I can "abbreviate" my speeches! ;) Tom - I know - I know! The death of the landline has GOT to have those ad reps quaking in their boots! Patrick – your father-in-law sounds like my kind of guy!

Julius – yes, I wrote a book because I was tired of repeating myself to clients. Know what – I still repeat myself but at least now I can “abbreviate” my speeches! ;)

Tom – I know – I know! The death of the landline has GOT to have those ad reps quaking in their boots!

]]> By: Tom Volkar / Delightful Work http://virtualimpax.com/2008/12/19/small-business-marketing-the-yellow-page-directorys-place-in-your-marketing-mix/comment-page-1/#comment-13726 Tom Volkar / Delightful Work Sat, 20 Dec 2008 22:09:46 +0000 http://virtualimpax.com/?p=691#comment-13726 This is a great wake-up call to local for local businesses. Now how do you get them to read it? I'm often amazed at the number who don't yet have a website when so many households don't even have a land line. I'll bet that you won't find many phone books in those homes. <abbr><em><abbr><em>Tom Volkar / Delightful Works last blog post..<a href="http://feeds.feedburner.com/~r/DelightfulWork/~3/490583274/" rel="nofollow">Five Tools to Sharpen Your Authentic Edge</a></em></abbr></abbr></em> This is a great wake-up call to local for local businesses. Now how do you get them to read it? I’m often amazed at the number who don’t yet have a website when so many households don’t even have a land line. I’ll bet that you won’t find many phone books in those homes.

Tom Volkar / Delightful Works last blog post..Five Tools to Sharpen Your Authentic Edge

]]> By: Julius Kuhn-Regnier http://virtualimpax.com/2008/12/19/small-business-marketing-the-yellow-page-directorys-place-in-your-marketing-mix/comment-page-1/#comment-13700 Julius Kuhn-Regnier Fri, 19 Dec 2008 17:47:55 +0000 http://virtualimpax.com/?p=691#comment-13700 I've never looked at it that way. I guess it is true people use the Internet to make decisions and if they can't find anything suitable they use the yellow pages. But these days there are so many online stores that most people directly purchase products over the Internet. By the way Kathy I didn't know that you wrote a book ;) <abbr><em><abbr><em>Julius Kuhn-Regniers last blog post..<a href="http://feeds.feedburner.com/~r/Andbreakcom/~3/478852301/" rel="nofollow">How to Speed Up Wordpress</a></em></abbr></abbr></em> I’ve never looked at it that way. I guess it is true people use the Internet to make decisions and if they can’t find anything suitable they use the yellow pages. But these days there are so many online stores that most people directly purchase products over the Internet.

By the way Kathy I didn’t know that you wrote a book ;)

Julius Kuhn-Regniers last blog post..How to Speed Up WordPress

]]> By: Patrick http://virtualimpax.com/2008/12/19/small-business-marketing-the-yellow-page-directorys-place-in-your-marketing-mix/comment-page-1/#comment-13697 Patrick Fri, 19 Dec 2008 15:52:07 +0000 http://virtualimpax.com/?p=691#comment-13697 I'm reminded of a simple yet effective old media/new media combo my father-in-law employed. He built garages for a living and would take out a simple short ad in the classified ads pointing people to a good many color photos of his most recent projects. Color photos in print would be very cost prohibitive but directing potential clients to his work in a good many color photos online helped generate a lot of business. If one is investing a little of their budget in print how creative can they be with a very small investment? <abbr><em><abbr><em>Patricks last blog post..<a href="http://www.spinningsilkmultimedia.com/how-do-you-feel-about-your-home-telephone-number/" rel="nofollow">How do you feel about your “home” telephone number?</a></em></abbr></abbr></em> I’m reminded of a simple yet effective old media/new media combo my father-in-law employed. He built garages for a living and would take out a simple short ad in the classified ads pointing people to a good many color photos of his most recent projects. Color photos in print would be very cost prohibitive but directing potential clients to his work in a good many color photos online helped generate a lot of business.

If one is investing a little of their budget in print how creative can they be with a very small investment?

Patricks last blog post..How do you feel about your “home” telephone number?

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