Comments on: Does your small business need to invest in yellow page advertising? http://virtualimpax.com/2008/12/15/does-your-small-business-need-yellow-page-advertising/ Social Media Marketing: Old school sales strategies don't work here. Mon, 09 Jan 2012 16:42:23 +0000 hourly 1 By: JJS http://virtualimpax.com/2008/12/15/does-your-small-business-need-yellow-page-advertising/comment-page-1/#comment-60810 JJS Mon, 27 Jun 2011 19:42:07 +0000 http://virtualimpax.com/?p=675#comment-60810 I agree about adding humor to an article, it works! Many times I’ve found myself digging deeper into a particular blog if there is a taste of comedy or humor from the author. I think it’s just a “human nature” thing; that a little comedy brings to a reader because it makes it much more interesting to read! Keep them coming… I agree about adding humor to an article, it works! Many times I’ve found myself digging deeper into a particular blog if there is a taste of comedy or humor from the author. I think it’s just a “human nature” thing; that a little comedy brings to a reader because it makes it much more interesting to read! Keep them coming…

]]> By: Kathy http://virtualimpax.com/2008/12/15/does-your-small-business-need-yellow-page-advertising/comment-page-1/#comment-54260 Kathy Sun, 06 Mar 2011 19:20:34 +0000 http://virtualimpax.com/?p=675#comment-54260 William, When it comes to the yellow pages - I'm not surprised that the sales rep was aggressive - because chances are - you won't ever see him/her again. It's a one call close and if they can't close you - they don't earn a commission. The yellow pages are quickly dying - and that only adds to the pressure the rep feels. I'm sure it was equally hard selling buggy whips back in the 1920's as well. :) William,

When it comes to the yellow pages – I’m not surprised that the sales rep was aggressive – because chances are – you won’t ever see him/her again. It’s a one call close and if they can’t close you – they don’t earn a commission.

The yellow pages are quickly dying – and that only adds to the pressure the rep feels. I’m sure it was equally hard selling buggy whips back in the 1920′s as well. :)

]]> By: William Millard http://virtualimpax.com/2008/12/15/does-your-small-business-need-yellow-page-advertising/comment-page-1/#comment-54111 William Millard Sat, 05 Mar 2011 01:28:28 +0000 http://virtualimpax.com/?p=675#comment-54111 It amazes me that, when you have basically told the salesman that you can not afford their program, they continue the hard sale like it is really going to change anything! It amazes me that, when you have basically told the salesman that you can not afford their program, they continue the hard sale like it is really going to change anything!

]]> By: Joel Mielke http://virtualimpax.com/2008/12/15/does-your-small-business-need-yellow-page-advertising/comment-page-1/#comment-30455 Joel Mielke Wed, 18 Nov 2009 04:27:14 +0000 http://virtualimpax.com/?p=675#comment-30455 I find a lot of wasted money in clients' yellow pages programs — ads that are more than one size larger than competitors' ads, ads in seldom-used or wrong categories, and display ads in categories that have no other display ads (display ads can end up being placed far from the category). I find a lot of wasted money in clients’ yellow pages programs — ads that are more than one size larger than competitors’ ads, ads in seldom-used or wrong categories, and display ads in categories that have no other display ads (display ads can end up being placed far from the category).

]]> By: Small Business Marketing- The Yellow Page Directory’s Place in your Marketing Mix http://virtualimpax.com/2008/12/15/does-your-small-business-need-yellow-page-advertising/comment-page-1/#comment-13687 Small Business Marketing- The Yellow Page Directory’s Place in your Marketing Mix Fri, 19 Dec 2008 13:02:10 +0000 http://virtualimpax.com/?p=675#comment-13687 [...] recent post “Does your small business need to invest in yellow page advertising?” a comment was left stating that “the internet is for browsing - the yellow pages are [...] [...] recent post “Does your small business need to invest in yellow page advertising?” a comment was left stating that “the internet is for browsing – the yellow pages are [...]

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