Comments on: Web Terms You Need to Know: Landing Pages

By: landing page templates

landing page templates — Mon, 13 Jul 2009 05:51:18 +0000

The best thing in business is always knowing your audience.
Thanks for the great article Kathy.

Megan — Wed, 10 Dec 2008 05:15:30 +0000

Glad you enjoyed it.

Cheers!

Kathy — Thu, 04 Dec 2008 19:57:39 +0000

Megan,

WONDERFUL ARTICLE!!! Wonderful link!!!

AMEN-AMEN-AMEN!!!

Megan — Thu, 04 Dec 2008 19:28:16 +0000

Great post, Kathy!

You are absolutely right, ” a landing page is simply a page created with that specific visitor in mind.”

At our company, we actually tailor landing pages even further by employing post-click segmentation on the first page.

Essentially, we give the visitor simple choices to make about who they are and what they’re looking for.

“Do you like chocolate, or vanilla?” And each subsequent page that the user lands on is more tailored to their needs and requirements.

We like to call these types of landing pages “conversion paths”. You can find more information in this article: http://www.ioninteractive.com/articles/2007/6/4/the-anatomy-of-a-conversion-path.html

Keep up the good work!

Megan

Kathy — Thu, 04 Dec 2008 16:52:14 +0000

Monika,

You have made my day!!!