Comments on: Strategic Marketing is like Planning a Trip http://virtualimpax.com/2008/10/15/strategic-marketing-is-like-planning-a-trip/ Social Media Marketing: Old school sales strategies don't work here. Mon, 09 Jan 2012 16:42:23 +0000 hourly 1 By: Do Small Business Social Media Blunders = Small Business Marketing Blunders? http://virtualimpax.com/2008/10/15/strategic-marketing-is-like-planning-a-trip/comment-page-1/#comment-14353 Do Small Business Social Media Blunders = Small Business Marketing Blunders? Mon, 12 Jan 2009 15:08:33 +0000 http://virtualimpax.com/?p=429#comment-14353 [...] - and sometimes take our hands off the wheel.  (Ah - there it is again.  Another example of how marketing a business is like planning a trip. )  However, when you add social media into the marketing mix, the chances for missteps increases [...] [...] – and sometimes take our hands off the wheel.  (Ah – there it is again.  Another example of how marketing a business is like planning a trip. )  However, when you add social media into the marketing mix, the chances for missteps increases [...]

]]> By: The Best Marketing Strategy Can’t Overcome Piss Poor Customer Service. | Beyond Niche Marketing http://virtualimpax.com/2008/10/15/strategic-marketing-is-like-planning-a-trip/comment-page-1/#comment-13496 The Best Marketing Strategy Can’t Overcome Piss Poor Customer Service. | Beyond Niche Marketing Mon, 15 Dec 2008 15:18:25 +0000 http://virtualimpax.com/?p=429#comment-13496 [...] An effective marketing strategy is an important part of building a successful business.  Effective strategic marketing is like planning a trip -but if your business has piss poor customer service - it’s a trip [...] [...] An effective marketing strategy is an important part of building a successful business.  Effective strategic marketing is like planning a trip -but if your business has piss poor customer service – it’s a trip [...]

]]> By: Small Business Marketing Strategy & Tactics | Virtual Impax http://virtualimpax.com/2008/10/15/strategic-marketing-is-like-planning-a-trip/comment-page-1/#comment-13033 Small Business Marketing Strategy & Tactics | Virtual Impax Mon, 01 Dec 2008 11:53:24 +0000 http://virtualimpax.com/?p=429#comment-13033 [...] a strategic marketing strategy is perhaps the most ESSENTIAL step in starting a small business.   Creating a marketing strategy [...] [...] a strategic marketing strategy is perhaps the most ESSENTIAL step in starting a small business.   Creating a marketing strategy [...]

]]> By: Kathy http://virtualimpax.com/2008/10/15/strategic-marketing-is-like-planning-a-trip/comment-page-1/#comment-11773 Kathy Thu, 16 Oct 2008 10:06:02 +0000 http://virtualimpax.com/?p=429#comment-11773 Davina, A lot of people don't know what a BLOG is, even when they're reading one! Now is definitely the time to be planning a Christmas promotion! Don't forget to contact other media outlets in addition to your local newspaper. My son is the kicker for his hs football team. His kicking coach contacted the local television station and they did a "piece" on his kicking school - think 3 minute advertisement for his business. However, because his business is "unusual", the television station did a story on it! YOU GO GIRL! Davina,

A lot of people don’t know what a BLOG is, even when they’re reading one!

Now is definitely the time to be planning a Christmas promotion! Don’t forget to contact other media outlets in addition to your local newspaper.

My son is the kicker for his hs football team. His kicking coach contacted the local television station and they did a “piece” on his kicking school – think 3 minute advertisement for his business. However, because his business is “unusual”, the television station did a story on it!

YOU GO GIRL!

]]> By: Davina http://virtualimpax.com/2008/10/15/strategic-marketing-is-like-planning-a-trip/comment-page-1/#comment-11771 Davina Thu, 16 Oct 2008 04:48:14 +0000 http://virtualimpax.com/?p=429#comment-11771 Hi Kathy. I couldn't agree more. I am planning a Christmas promotion for my business that will involve either writing an article for a local newspaper, and/or being interviewed by them. I know for a fact that a lot of my potential customers don't even know what a blog is. Most of my friends' eyes glaze over when I mention blogging. <abbr><em>Davinas last blog post..<a href="http://lovingpulse.wordpress.com/2008/10/15/blog-action-pass-the-change-be-the-change/" rel="nofollow">Blog Action: Pass The Change, Be The Change</a></em></abbr> Hi Kathy. I couldn’t agree more. I am planning a Christmas promotion for my business that will involve either writing an article for a local newspaper, and/or being interviewed by them. I know for a fact that a lot of my potential customers don’t even know what a blog is. Most of my friends’ eyes glaze over when I mention blogging.

Davinas last blog post..Blog Action: Pass The Change, Be The Change

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