I’ve found that the best way to get lucky is to be in as many places as possible, so when the right time comes along I’ll get lucky.

My ex-husbands Fire and Flood restoration business was almost bankrupt when I took it over. We didn’t get a lot of flooding in the area and when we did, the majority of the work went to competitors.

I just stuck it out, making sure that I got my marketing materials under the noses of as many people as possible, as often as I could. At first, nothing happened. But I kept at it. And when the bad weather did come, I was the first person everyone thought of and we were flooded with work – literally.

Cath Lawson’s last blog post..Legacies, Links, Bad Ads And Puker Powder