Business Basics and Marketing Magic for Small Business Owners
From the monthly archives:
I love blogs… Wordpress self hosted blogs in particular. Like any great love affair, there are ups and downs.
The down side…Wordpress has announced version 2.6 is released today. UGH! I’m currently installing 2.6 on my “test” blog EZ Marketing Tool. I’ll soon know what works and what doesn’t in Wordpress 2.6. [...]
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When it comes to business, measuring is an integral part of success. While measuring sales, marketing even web visitors is common, many businesses fail to recognize the need to measure customers service… and with good reason.
Measuring customer service is hard and quite honestly, most businesses are not created with customer service as part of [...]
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In advertising and in business, familiarity doesn’t breed contempt -it breeds business.
Telling your business story is an essential part of your marketing efforts. James Chartrand writes in his post Creative Storytelling
A good story grabs anyone’s attention. We love stories. We listen to the tale and imagine everything in our mind’s eye. We experience emotion [...]
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I’ve recently been reminded that sometimes, selling a service isn’t all that different from selling a physical product. When buying toys for Christmas morning, the three little words that strike terror into a parent’s heart are SOME ASSEMBLY REQUIRED.
When it comes to hiring help, the similar phrase SOME TRAINING REQUIRED causes equal dread.
Since I’m [...]
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One of the basics of internet marketing is to recognize that keywords play a huge role in internet branding. Use the right keywords, and your blog will find it’s target audience quite easily. Use the wrong keywords and you’ll be left wondering why more people aren’t reading your great blog posts.
With [...]
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