In advertising and in business, familiarity doesn’t breed contempt -it breeds business.
Telling your business story is an essential part of your marketing efforts. James Chartrand writes in his post Creative Storytelling
A good story grabs anyone’s attention. We love stories. We listen to the tale and imagine everything in our mind’s eye. We experience emotion and are compelled to take action because of the stories we hear.
Matt McGee seconds shares in his post 12 Tips on Creating Content for Social Media that sharing stories is a GREAT way to leverage social media.
Heck, I even wrote about the importance of sharing your business’ story in my book Beyond the Niche: Essential Tools You Need to Create Marketing Messages that Deliver Results:
You must be familiar with your customers. Know who they are, where they live and what they like to do. Then, be sure that they become just as familiar with you. Tell them your story. If you don’t think you have a story, consider these questions:
• How did your business get started?
• If yours is a family business, why did your ancestors get into this line of work?
• What factors led you to enter into this business?
If you’ve got your own small business, then you have a story to tell. How did you get started? What inspired you? What would you do differently if you could do it over?
I’d love to share your story of how you started your own small business with readers of this blog.
Just fill out the form and I’ll be happy to share your story. (I will reserve the right to final editorial approval.)