Self doubt will plague you (if you let it) every step of the way as you strive for business success. Every path to success is filled with obstacles, the key is overcoming those obstacles.
One of the biggest “success killers” you’ll encounter when launching a new business (or a new product line) is self doubt. Yet overcoming this seemingly small hurdle is essential if you’re to achieve small business success!
Small Business Success Secret: Defeating Self Doubt
Monika Mundell writes brilliantly about the role of self doubt in her post Your Business Success Quotient and uses a simple “mathematical” formula to illustrate a powerful truth:
The greatest business idea in the world can be reduced to dust if self doubt is allowed to run rampant.
Let’s say you have a been inspired by a GREAT business idea. On a scale of 1-100, this one is truly a 100. However, if you don’t trust yourself… you may begin to procrastinate or worse yet, begin focus on your past “failures”.
Surround yourself with enough negative Nellies and naysayers, and that great idea for your business can quickly be ground into dust. The fact that your idea can be ground into dust is in no way any reflection on the original idea. Even mountains can be ground into sand with enough time, pressure and precipitation.
One way to significantly increase the pressure on your “great idea” is to begin “shopping” your idea to family and friends.
Let me be clear, if your family and friends are your greatest cheerleaders and/or potential customers for your new product – then seeking their input is a GREAT idea. Unfortunately, your family and friends may well become your worst enemies in the process.
I love watching shows where successful entrepreneurs are interviewed about their humble beginnings.
Many times, when these successful entrepreneurial guests are asked about the support they got from family and friends when they were just starting out, the response is usually some version of, “Well, to be honest with you… they thought I was crazy at the time.”
It’s fun to hear them tell the tale years later, after that they’ve “made it.” It’s easy to forget that as they struggled to launch their dream these very successful entrepreneurs probably felt just like Noah did as he built a huge Ark on dry land under sunny skies.
If your family and friends aren’t part of your target market or aren’t serial entrepreneurs, then don’t put too much weight in their criticism. Instead of getting honest feedback, you may just get someone who is shooting holes in your great idea.
John Kanary once said:
If doubt is challenging you and you do not act, doubts will grow. Challenge the doubts with action and you will grow. Doubt and action are incompatible.
How do you challenge your doubts? What’s your key to overcoming self doubt and moving forward?